Fair question, and you should ask it. We make the strategic calls: budget, bidding, new campaigns, ad copy. Our AI does the daily work no human can do at that speed — a continuous pass over every search term, catching wasted spend the same day, flagging anomalies. A traditional agency has a person glancing at your account once a week. We read what the AI surfaces around the clock and make the decisions that matter. It does the volume. We make the call.

Your customer data — names, numbers, call recordings — stays in the accounts and platforms you already use: your CRM, your call-tracking account. We access it only to deliver the services you've hired us for, and we don't sell it or share it beyond the vendors that help us run those services (your CRM provider, your call-tracking provider). Full detail is on our Trust & Safety and Privacy Policy pages.

Four things. Cadence: we optimize daily, not monthly. Transparency: we log every change in plain English the day we make it, not a PDF you read 30 days later. Attention: you talk to us directly, not a junior account manager with a crowded book. Cost: we run the work an office of account managers would, so your retainer isn't paying for a room full of people billing hours.

No. Three-month minimum, then 30-day written notice to end.

Good. Keep it. Where a tool has an API — HubSpot, ServiceTitan, Housecall Pro, Jobber and similar — it can be wired in as part of your build. If you're on something else, the same applies: we scope the integration on the call, inside the setup fee wherever the API allows it. We don't sell you a CRM or make you switch.

No. We need deploy access to whatever you run: WordPress, Webflow, or a repo. If you don't have it, we get it for you, and it stays in your name.

Yes. Your accounts stay in your name. We get manager access through Google's MCC structure, and we hand it back on day one if you ever leave. Everything you build with us, from landing pages to ad creative to dashboards, is yours to take.

Yes. You get a live web dashboard with leads, ad performance, attribution, and rankings, plus a plain-English change log of every move we made this week with our reasoning attached. The weekly report goes out automatically.

Yes, on Pro and Premium. We track where you show up, and where you don't, across the AI search surfaces, then shape your on-page content and structured data so your services are easier to cite. We report it the same way we report paid search: a visibility metric you can move and measure.